Viral Marketing

Viral marketing is all traditional advertising really. However you get your message out to your potential customers is considered viral in nature. Signs, mailers, newspaper ads, bulletin board messages, banner exchanges, linking strategys, blogs, articles, forums, email campaigns, and even your signature files and telling your neighbors is viral. Create a "buzz". Get the word out, and have your friends tell their friends, etc.

At first you will probably try to get traffic on your website by the least cost and there are many free ways to do that in viral marketing. If you are successful enough, that may be all you need.

Variations on the viral theme keep popping up. The recent Butterfly Marketing experiment by Internet expert, Mike Filsaime, has certainly proven profitable for Mike and many of his followers.

While you can easily pay hundreds and thousands of dollars for marketing solutions, you should definately be ready. Have a good working website, complete product descriptions and pictures, and convincing ad copy to ensure you can turn your visitors into customers, i.e. producing high conversion rates.

Here is a useful list of low-cost or free viral advertising options to consider:

  • Add your website URL to all your emails, business letterheads, business cards
  • Tell your friends, neighbors, family and post your business card or notice on every free bulletin board you see
  • Put signs on your cars and in your most high traffic window. My city allows one sign in my residential neighborhood, with a size restriction. Be sure to check your local laws.
  • Link and Banner Exchanges. Create a graphic banner ad and a short but enticing description and register your website everywhere online that you can find that is free. Don't spend too much time on it though. You'll find hundreds of places. Here is a short list:
    AdDesigner.com - includes the graphic tool to create your own banner ad too.