Ken Evoy is a Legend

The article below was published in Early To Rise e-zine on 6/8/06.

I asked for reprint rights for this, and am adding Ken Evoy's article below because it sums up what I have been attempting to acheive with my own websites - to get "natural traffic".

Internet Marketing: Keeping It Real

Search engine optimization (SEO) can drive your site to the top of the search engines and drive targeted visitors to your site.

Unfortunately, search engines are constantly refining their algorithms that evaluate on-page and off-page criteria. (Linking is just one of many off-page criteria.) The complexity and sophistication of the search engines increases monthly. A big company with employees and money to spare might be able to stay on top of the changes - but, as a small-business owner, do you have the time or the resources to spare?

The good news is that you can land top spots on search engines just by being yourself. Make sure you write content that is informative, up-to-date, and specific to your niche, and traffic will arrive at your site almost automatically.

You can leapfrog search engine optimizers by "keeping it real."

1. Plant enough hooks on the page to let the engines know what each page is about.
2. Build more and more and more related and high-value content that delivers what people want.
3. Build word-of-mouth buzz, add Pay Per Click ... and whatever else is relevant for your target market, your business, and your circumstances.

And that's it. Three simple steps, and your website will hold its own ... even against the Internet giants.

ABOUT THE AUTHOR:
Ken Evoy, M.D., is the creator of the revolutionary online business-building system, Site Build It!

Site Build It!