Internet Marketing - Methods and Tools

Your Marketing Strategy is the KEY to "Making Money on the Internet"

Creativity and costs are not the emphasis here. First you need to understand the technical side of the Internet Marketing tools and strategies you can use in plain language.

Then you can decide how to best use them in your marketing efforts. Marketing methods and tools change quickly. You will want to recognize the value of their features yourself.

Direct Marketing is the original direct mailings, placing ads, and otherwise informing people about your business and products. As always, pass your business cards out everywhere and do your personal business networking for best results.

Such efforts are "automated" more today with the Internet. The latest being blogs and RSS feeds along with, of course, email campaigns to an opt-in list, pay-per-click, and other online advertising.

You will want to learn to use Internet technology to increase your credibility and exposure. Remember that establishing credibility is an important factor in convincing smart people to trust your information.

IMPORTANT: Over the Internet, when making decisions about information you read please DO NOT TRUST everything you read! This is just as true for marketing scams as for Internet business scams. There are too many scam artists online and you have to learn to spot them. Use only credible trustworthy resources for the information you follow. Know your resources and decide for yourself who you can trust.

You CAN trust the information at PlanBreview! I only provide fair and unbiased evaluations of the subjects for my research. Please email me with any comments regarding the information on this website.

I will be adding regularly to this section as I learn more and execute my own marketing strategies, oh and "test". Read more about the value of testing at the Derek Gehl Review. His Interent Marketing Center, founded by the late Corey Rudl, reminds their students to use testing of marketing campaigns and website changes until a website can "stand on its own" and provide the profit expected.

In my research about online businesses, I found very little about the process of testing a website. In an effort to fill this gap and supply the technical aspects of "how to test" to webmasters, I have added a section called Metrics. It might not be obvious how to test a website for ROI, or its Return on Investment. When you are ready to learn more about this subject, please check out Metrics.

When your website is ready for visitors, start by reading about Traffic and Conversion or getting visitors to your website and getting them to take action, like to purchase your products, or to sign up for your ezine messages in your autoresponder.

Autoresponders are the Internet tools for email management. They are COOL. You can truly create a dynamic ad campaign designed to rake in the traffic and pre-sell your wares. Read about Autoresponders here.

Here are related sections on Internet Marketing: