Accounting is a NECESSARY TaskEither learn to do it or pay to have it done. It has to be done. If you put record keeping off, it becomes a giant mess and will cost you more time and money. Most everyone should consult with a CPA as soon as they have any buying customers, if they haven't before then. Expect to have quarterly and yearly forms to file at first. If you have employees or collect sales taxes, you may have weekly tasks. You need to know. Collect and review the information sent to you when you filed the official forms to begin doing business. Bring this information and all expense receipts, credit card statements of on-line purchases, etc. I bring every business file I have that could be related to money. Depending on your chosen business structure, you may be filing a Schedule C with your 1040 to enter totals for expenses (in the US), in different catagories within your accounting software. Accounting SoftwareMy CPA provides any level of support that I need to file my forms and stay out of legal trouble. He gave me his Chart of Accounts so that he could import my file to do my taxes with only a minimum of chargable time. He works with a variety of accounting software packages, including Quickbooks by Intuit and Peachtree. You should meet with a CPA or Accounting service early on. If possible, do this before you select and setup your accounting software, and be sure to discuss your software and interest in doing it yourself to get his/her input. Ask him specifically for his Chart of Accounts. These are the working codes for the categories of items that you will use on your Balance Sheet and Income Statement. It will save you time and trouble to set it up right initially. Learn how you can best work together to allow you to do as much of the work as you want to learn and provide for yourself. There are a slew of options in the setup.
Copywriting - Sales "Ad copy"Just to get started, you need copywriting, or sales materials for your products. You can pay someone else for it, or you can learn to write it yourself. Believe me, you will improve as you go. You might want to begin by paying someone and take over the job yourself later. Please review my notes in AWAI about copywriting. They are the KING of copywriting for sure. Either way you begin, you will find that your will need to continually use copywriting skills to sell your products online, to improve your sales or add new products. Spreadsheets Will Help you be Organized and Save TimeOnce the king of spreadsheet software was Lotus 123. Now it's Microsoft Excel which is bundled into the MS Office Suite with MSWord and the rest. Everyone in business uses lists to help them "be organized". When you want to keep dated, numeric or alphabetical information straight, a spreadsheet file is the perfect way to do it. The best thing about spreadsheets is that you can have the software perform all sorts of calculations on the numbers entered. Handy, right?
Consider creating spreadsheets whenever you realize you need to "organize something". Here's a list of some I keep for ideas: Be sure to create New Folders on your PC and keep track of where you put all the files for your business and personal stuff. This is one of the biggest mistake made by people who haven't used PC's for their jobs. Name the Folder something that makes sense and be sure to name the File something that makes sense too. Finding the information later is the whole reason for writing it down. Analyzing Your CustomersAfter you start selling stuff, you will want to know more about your customers so you can target new products and your sales copy for them. This is a big part of being successful. You can use Internet survey tools, like SurveyMonkey.com to gather more information on your visitors, members and customers. Time ManagementIt is so easy to get caught up in the daily tasks that are obvious from the email and mail you receive that you might forget about other tasks you need to do. In most corporate businesses in the past 20 years, there have been efforts to teach employees time management skills. You can formalize your efforts using the Daily Planner tools available at any office store. I once read, "How to Get Control of Your Time and Your Life" by Akin. I used to keep the book around and am sure I lent it to someone and can't find it. Now I've even forgotten the author's full name. Of course he advocated the use of ToDo Lists and I've always used them. In the corporate world, every white collar worker was introduced to the Franklin Planner system in the '90's. They provided us with free planner books and pages. The strategy is all rather obvious though. It goes like this: Good system. Do it. Just don't spend all your time working on your planner. Make that a simple task, referencing where your actual data is, like filenames, and paper files. Just be sure to add any new tasks as you think of them. When you complete a task, be sure to cross it off and start the next one. Every so often you will want to review your priorities and sometimes even cross off a task because you decided it wasn't "worth" doing anymore. Of course, you still need to work on the MOST IMPORTANT things. And don't forget about outsourcing some tasks. Maybe you can't do it all yourself! Motivation TipsDon't underestimate the need to stay motivated. While I have seen how the emails from all the experts I follow tend to keep me motivated, I know it can be just as discouraging to have so many emails and daily tasks, like paying bills and entering new data into your spreadsheets and accounting software, that you can tire easily from just that menial work. Sometimes it seems like you can't get anything new done. That's when you should try to get motivated again.
That said, there is a great article I have reprint rights for. It's perfect for when you need to listen to your inner voices, maybe take a new direction. Read it here. Products - SuppliersAlways be prepared to add more products or change some products that you sell, or suppliers that you purchase them from. You might find you can save money on your inventory, entice more customers with alternate products, and/or interest current customers with new products. Make notes (ToDo list again) immediately upon finding out about some product that you find that interest you, especially if it fits into your niche area. Product research can be fun, or simply a necessary chore. Just do it. Continuous ImprovementEveryone who ever took business courses in school or worked in a corporate business environment knows about process improvement projects. It is part of every employees and managers "goals" to think of ways to improve their jobs or department's services. Plan on it for your business too. Don't let your websites or product offerings get stale, or your profits are likely to decrease. Be sure to review them, and have your friends and family review them for ideas on improving them always. You might even want to close some websites down and create new ones. Visitors and customers will tire of the same old information on your websites. That is one reason the search engines are always happy to find new content and will increase your rankings when they find more interesting related information. Even if you publish a great e-zine or add new product to your website, you want to consider a re-design or change of colors or graphics every so often. Internet Marketing Campaigns - Both Ongoing and Discretionary ExpensesRemember Traffic and Conversion? You will want to continually improve your sales and keep adding to your marketing efforts and budget. Perhaps you want redesigns involving website programming for new content, specials or improvements, artwork/graphics, etc. A Marketing expense is ANYTHING you aren't doing yourself for free, so it costs money. You may want to do whatever you can yourself, at least at first. Read more about Internet Marketing tools and methods. Of course, you could just pay a Marketing Consultant and spend your time elsewhere and your money here. Get as good a consultant as you can afford. I have no experience with professional Marketing firms. Whatever you do, BE SURE to keep your expenses under control in every area at all times. If you go broke or max out your credit before you get profitable, you will defeat your purposes in starting your own business. But you always need to manage a budget for and probably decide to spend at least a certain amount regularly until you have built your business traffic level to be self-managing, if you want to. All money transactions should be entered into the accounting software. Regular expenditures to expect include: As needed expenditures: Enter the catagories in the Chart of Accounts that your CPA recommends and build them into your accounting software Chart of Accounts. Then you enter the transactions so they are in the proper catagories. It is a double waste of time moving transactions around later, as I learned.
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